Responsible tourism responds to the changes of positions by emphasising the society and environment as the two pillars of sustainable development. Sustainability is the key component and the advantage of the development of tourism. The development of any type of tourism, including gastronomy tourism, must take into consideration the fundamental principles of sustainability and responsibility of tourist organisations and destinations. That´s why it is neccesery to have a quality stamp: ”Taste of Mallorca Award” can be one, two or three olive trees.